Meixian(Mei) Wang is a PhD student in information systems management at Fox Business School, Temple University. Before Temple, Wang obtained her master’s degree (Business Analytics and Project Management) at the University of Connecticut. Wang also had six years of working experience in the retail industry (Uniqlo and Adidas) in China.

Research Topics:

• Digital platform
• Creator economy and Influencer marketing
• Generative artificial intelligence (AI)
• Human-AI Collaboration

Research Methodologies:

• Econometrics
• Field Experiment
• Online Experiment

Working Papers

• Meixian Wang, Jaehwuen Jung, Ravi Bapna “The Impact of Realism and AI Disclosure on Virtual Influencer Effectiveness: A Large Field Experiment” Drafting. Under Review.
• Meixian Wang, Keran Zhao, Sunil Wattal “When Prosocial Opportunities Collide: Tipping vs. Charity on Digital Platforms” Drafting. Target: Information Systems Research.
• Meixian Wang, Keran Zhao, Jason Bennett Thatcher “The Impact of Superstar Exits on Live Streaming E-Commerce Platforms” Under Review
• Meixian Wang, Keran Zhao, Jason Bennett Thatcher “AI versus Human? Investigating the heterogeneous effect of Online Shopping Living Streamers” Preparing for journal submission. Target: Information Systems Research.