Meixian(Mei) Wang is a PhD student in information systems management at Fox Business School, Temple University. Before Temple, Wang obtained her master’s degree (Business Analytics and Project Management) at the University of Connecticut. Wang also had six years of working experience in the retail industry (Uniqlo and Adidas) in China.

Research Topics:

• Video-sharing platform
• Creator economy and Influencer marketing
• Generative artificial intelligence (AI)

Research Methodologies:

• Econometrics
• Field Experiment

Working Papers

• Meixian Wang, Jaehwuen Jung “The Impact of Realism and AI Disclosure on Virtual Influencer Effectiveness: A Large Field Experiment” Drafting. Target: MIS Quarterly.
• Meixian Wang, Keran Zhao, Sunil Wattal “Charity Streams on Twitch: Impact on Streamers, Viewers, and Fundraising Potential” Drafting. Target: Information Systems Research.
• Meixian Wang, Keran Zhao, Jason Bennett Thatcher “The Impact of Superstar Exits on Live Streaming E-Commerce Platforms” Under Review
• Meixian Wang, Guohou Shan, Jason Bennett Thatcher “AI versus Human? Investigating the heterogeneous effect of Online Shopping Living Streamers” Preparing for journal submission. Target: Information Systems Research.